1. Discover
We ask lots of questions, learn about your industry, and figure out what you’re after. The goal of this phase is to gain a deep and intuitive sense of your goals, competitors, and business plan. |
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2. Plan
We take what we learned in the Discovery phase and transform it into an actionable plan. We also define the budget, timeline, technology, and deliverables (such as briefs, sitemaps, and content outlines) needed to complete the work. |
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3. Build
Strategic plan in hand, we move to the drawing table — this is where the design and concept begin to take shape. Now that we have our vision and solution nailed down, we can start executing. In this phase, all the pieces fall into place. |
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4. Launch
We put the finishing touches on our work with user testing, quality assurance, and reviews. When we’re sure all development is complete, we deploy the project in a live production environment. |
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5. Manage & Grow
Once the project is launched, we establish a roadmap for constant improvement and future enhancements. We discover the true results of our work as we monitor the project’s growth over time. |
